Client: Villa Moda General Trading Company Services
Location: Free Trade Zone Client
Architect: Pier Francesco Cravel-pfcarchitects
Design development and detailed engineering: Multitech International
Project Management & Construction Supervision: Golf Consult
The trend was now in full swing, and the pursuit of a new architectural language for the luxury, shopping and leisure facilities, and a new residential and office space dimension, couldn't help but prompt o new kind of observation of occidental modernity, in order to transfer it to the Gulf Coast and transform it into on expression of ultra-modernism. In the spring 2001 Mojed AI Saboh, the thirty-something descendant of the Emir sheik Jaber AI-Amod AI Jaber AI Soboh, opened the Villa Modo emporium in Shuwaikh, on the sea that glimmers by the coast of Kuwait. With this cathedral of international fashion in the desert AI Soboh wonted to change the notion of the "Gulf Stoles" replacing the traditional association with "oil" with some adjective like luxury, modernity, sensuality, taste. In the hands of the Italian architect Pierfrancesco Cravel the design of Villa Moda has developed as a light construction using glass and transparency, a sort of Large architectural seashell with rigorous geometry, marked by a series of stainless-steel pilasters that glitter like a mirage and like the entire construction in the building light of a desert dune.
In the interior, the steel pillars are repeated to mark the paths between the glass cubes that have become boutiques for the world's leading fashion brands: Gucci, Prada, Bottega Veneta, Salvatore Ferragamo, Fendi Etro, just to name a few, compose the sequence of spaces of this unusual, ultramodern high fashion marketplace. The furnishings of the restaurant and bar by B&B Italic, together with the pieces by Cappellini scattered in the connecting space in a discrete manner, indicate the taste of things Italian in this space fir elite shopping that rightfully assumes its place in the ranks of the new Gulf architecture.
The initial building and interiors concept are done by Italian architect Pier Francesco Cravel.
The design development, detailed engineering and implementation of design criteria’s to local requirement, were undertaken by Multitech International.
The construction drawings were then undertaken by Gulf Consult, who also undertook project management and full construction supervision.
